Job Description

**Position:** SEO Specialist

**Employment Type:** Full-Time

**Location:** Remote

## **About the Role**

We are seeking a highly skilled and data-driven **SEO Specialist** to improve our online visibility, grow organic traffic, and strengthen our search engine rankings. The ideal candidate combines strong analytical abilities with excellent content strategy knowledge and a deep understanding of modern SEO tools, algorithms, and best practices.

## **Key Responsibilities**

* Conduct comprehensive keyword research to identify high-value opportunities.
* Develop and execute both on-page and off-page SEO strategies.
* Optimize website content, landing pages, and blog posts for search performance.
* Perform technical SEO audits and collaborate with developers to resolve issues.
* Analyze competitor websites and identify SEO gaps or opportunities.
* Monitor, track, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.
* Improve site architecture, crawlability, page speed, and overall user experience.
* Implement link-building strategies following white-hat SEO practices.
* Stay updated with algorithm changes and current SEO trends.
* Collaborate with content creators, marketing teams, and developers to ensure SEO best practices across all digital content.

## **Requirements**

* Proven experience as an SEO Specialist or similar role.
* Strong understanding of search engine algorithms and ranking factors.
* Proficiency in SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
* Ability to perform technical SEO audits and implement recommendations.
* Experience with on-page optimization, content strategy, and metadata creation.
* Familiarity with HTML, CSS, and CMS platforms (WordPress, Shopify, Webflow, etc.).
* Excellent analytical, problem-solving, and communication skills.
* Ability to interpret data, prepare reports, and present insights clearly.
* Knowledge of keyword research, link-building strategies, and content optimization.

## **Preferred Qualifications**

* Experience with schema markup (structured data).
* Knowledge of AI-driven SEO tools and automation.
* Understanding of conversion rate optimization (CRO).
* Experience in local SEO, e-commerce SEO, or technical SEO specialization.

## **What We Offer**

* Competitive salary based on experience.
* Flexible working hours and remote work opportunities.
* Opportunity to work with an innovative, growth-focused team.
* Career development, mentorship, and continuous learning support.

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